Make Your Sun Shine


November 9-13
St. Petersburg, Florida

Service & Support and Management Symposium Plenary

The Freak Factor: Discovering Uniqueness by Flaunting Weakness

David Rendall
Thursday, November 12, 2015

Do you want more happiness, fulfillment and energy? Do you want to dramatically improve your own productivity and increase employee performance and business effectiveness?

Our parents, teachers and managers have told us that, if we want to succeed, we should find and fix our weaknesses. However, most of us never make much progress trying to eliminate our worst traits. In fact, our weaknesses are actually the best clue to our strengths. In this funny and counter-intuitive talk, David shows how to find happiness, personal fulfillment and business success by starting with weaknesses — and embracing them rather than trying to deny them.

Presentation Testimonials

Enlightening . . . one of the highest rankings we have had. Polished delivery . . . informative while entertaining. Sense of humor and integration of real life examples made your concepts easy to follow. Refreshing and motivating. You created a fun and stimulating energy in the room.
  - Barry Raber, Learning Events Chairman, EO Portland

Enlightening and highly engaging . . .
  - Kent Lewis, President, Anvil Media

Insightful and inspiring.
  - Dave Kerpen, Founder, Likable Local
  - Video testimonial from Turner Machine Company, Nashville


During the last fifteen years, David Rendall has spoken to audiences on every inhabited continent. His clients include the US Air Force, Australian Government, and Fortune 500 companies such as AT&T, State Farm Insurance, Ralph Lauren, BASF, and GlaxoSmithKline.

Prior to becoming a speaker, he was a management professor, stand-up comedian and endurance athlete. He also managed nonprofit enterprises that provided employment for people with disabilities. He has more than twenty years of experience leading people and organizations.

David has a doctor of management degree in organizational leadership, as well as a graduate degree in psychology. He is the author of three books:

  • The Four Factors of Effective Leadership
  • The Freak Factor
  • The Freak Factor for Kids