Management Symposium Session


Monday, Nov. 14 | 8:30-10:00 am | SANTA FE

Strategic Planning - Development, Marketing, and Implementation

The strategic planning process can be defined as:

The strategic planning process must be understood in the context of the overall college or university strategic plan. Lehigh has recently undergone a strategic thinking process for the entire university resulting in a new campus strategic plan. This plan is now in the implementation phase. It also happens to coincide with the need to reevaluate Library and Technology Services existing 5 year strategic plan. This session will discuss the planning process who needs to be involved, how one involves the campus community in the process, how ones sells the plan to the campus and how you go about implementing the plan. We will also discuss how measurable goals are incorporated into the planning process and used as a metrics for success and also for future planning.

Presenters
Timothy Foley, Lehigh University
Stacey Kimmel, Lehigh University